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Senior Management Team

David Birch -  From 2 March 2020 -  Chief Executive Officer

David has extensive experience in senior management roles. Over the last 10 years, he has been based in the Reading area, working for one of the Big Four professional services firms and more recently helping to set up the UK’s new Trade Remedies Authority, which will protect the UK from unfair trade practices in the post-Brexit world.  Berkshire born and bred, he joined Optalis because he was inspired by its role of looking after some of the most vulnerable people in his home county in caring and creative ways.

David's role is to provide strategic leadership across all areas of the organisation. Leading the company to develop innovative service delivery models to continue to deliver excellent services to our customers, communities and shareholders. 

            Email: David.Birch@optalis.org 

JEANNETTE CRISP - Director of HR and Corporate services

Jeannette joined Optalis in 2018, with the role of leading the efforts to recruit, develop and support our colleagues. She brings a significant wealth of public sector experience both in social care and the NHS. Jeannette and her team continue to attract and grow top talent through extensive training and development and reward programs. In her role, she has championed Optalis unique culture of recognition, co-design and continuous development.

helen woodland -  Director of Provider Services

Helen Woodland has an extensive background working in social care, having held several senior operational roles within the private sector. Helen is currently responsible for overseeing provider services in Wokingham, Windsor and Maidenhead. Her role is to support, lead and direct managers to deliver high quality services to some of the most vulnerable people living within the local community, always aiming to ensure that the CQC’s five key lines of enquiry are met or exceeded.

Tel: 0118 977 8625                 Email: helen.woodland@optalis.org  


Tel: 0118 977 8623                Email: Caroline.Parker@wokingham.gov.uk 

Michael Murphy - Interim Director of Statutory Services and Deputy DASS

Tel: 01628 796 258             EmailMichael.Murphy@rbwm.gov.uk

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