Optalis - Choices for living

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Board of Directors

DAVID COOK (Chairman)

David's role is to ensure the efficient running of the Optalis company board, working with the executive team and shareholder board. Previously director of strategy and marketing at 3M and most recently chairman of the Economic and Skills Development Partnership at Bracknell Forest Borough Council, David brings a wealth of experience to the role.

Tel: 0118 977 8600  Email: david.cook@optalis.org

MARTIN FARROW  (Ichief executive officer)

Martin has been involved in the health and social care sector for more than 20 years, working at senior and CEO level for a variety of commercial and charitable organisations including Sunrise, Bupa and Turning Point, as well as working with, and running, Local Authority Trading companies.

Martin will be working with his colleagues to build on the achievements of Optalis during its 6 year history, set and deliver the future strategic direction of the organisation and to make sure we deliver a safe service that makes a positive impact on those we support, delivered by passionate and inspired people.

Tel: (0118) 977 8600  Email: martin.farrow@optalis.org


Tim Bishop has more than 35 years experience working in health and social care, and will be using this experience as a non-executive member of the board.

Tim has held senior roles in adult social care and within NHS organisations, and is currently the Independent Chair of Northamptonshire Safeguarding Adults Board, and a Lay Member on the Governing Body of a Norfolk Clinical Commissioning Group.


Alan joined Optalis in 2015 with the role of supporting the business with all financial matters and driving enhanced profitability. He brings to Optalis a wealth of experience of commercial management, strategic vision and decision-making in a complex environment.

Tel: (0118) 977 8623                 Email: alan.rawlings@optalis.org  

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